JJ Cowan, Campbell RB: the 2026 season story
JJ Cowan is a junior running back for Campbell (Coastal Athletic). He ranks 175th of 575 running backs in Division I by the Player Index, which judges every running back on the measures that matter at the position, adjusted for the opponents he faced.
Scouting report
Why it matters. Every measure is set against every ranked running back, so a strength here is a strength against the whole position, not just his own team. JJ Cowan's strongest measure is receiving yards per game at 14, 49th of 299 (the average is 9). His weakest is stuffed runs at 21%, 256th of 299 (the average is 16%).
Season production
Why it matters. Volume is the first sign of how much a coaching staff trusts a player. His rush yards per game, 49, ranks 121st among 299 ranked running backs.
Against every running back
Why it matters. Volume, efficiency and impact plays can tell different stories: a player can be busy without being effective, or rarely used but dangerous every time. Among ranked running backs he sits, on average, in the 72nd percentile for volume, 39th for efficiency and 66th for impact.
The season, game by game
Why it matters. Consistency matters to a team: one huge game and five quiet ones is a different season from six solid ones. Over 10 games, JJ Cowan's best came in week 3 against North Carolina A&T and his quietest in week 7 against Towson.
When it matters
Why it matters. Third downs, the red zone and games against good teams are where drives and seasons are decided.
Where he does his damage
Why it matters. The shape of a player's production, not just its size, is what opponents scout.
National and conference
Why it matters. The Player Index puts every running back on one scale, adjusted for the defenses or offenses he faced, so a rank here is comparable across conferences. JJ Cowan is 38th of 276 FCS running backs and 4th of 31 in the Coastal Athletic. Next up nationally is Jalen Washington of Central Arkansas, 0.00 ahead on the index.
Career
Why it matters. A player's track record is the best guide to whether a season like this one is likely to last. This is his best season by the Player Index so far, out of 3 we have.
Running backs like him
Why it matters. Players with similar profiles tend to be used the same way, which makes them a quick way to picture his game. His closest match this season is Hollywood Smothers of Texas.
